What is a “white label” home loan?

​A white label loan is an ‘unbranded’ home loan product, much like the ‘home-brand’ products you find at your local supermarket. They’re popular with budget conscious customers for the savings they offer.
White label loans enable lenders to increase their range of loans in the market and provide more competitive options without de-valuing their public brand. For example, Connective Home Loans currently offers white label products from Advantedge (NAB) and Pepper Money.
Reasons they are popular and offer a competitive point of difference:
• Exclusive: customers can only access white label loans through a broker, which provides a more personalised service.
• Straightforward: Customers get the full choice of loan features, but only pay for what they need.
• Competitive: The lenders behind the products are on a mission to beat the big bank brands on interest rates, fees and charges.
• Flexible: The products are backed by reputable lenders and are suitable for a home or property investment. They’re also great if a client has complex borrowing requirements.
• Simple: Clients get the convenience of online and phone banking, transaction accounts, and access to funds via ATM and EFTPOS.